SEO On Page Optimization means that optimizing a webpage or website in order to make it search engine friendly. During optimization, certain changes are being made to the webpage by using different techniques. It is also referred to as webpage optimization. Optimization can improve the rank of the webpage.
SEO On Page Optimization Techniques Include:
- Title Tag Optimization
- Meta Tag Optimization
- Heading Tag Optimization
- URL Optimization
- Anchor Text Optimization
- Image Optimization
- Keyword Density Optimization
- Authorship Optimization
1. Title Tag Optimization
Title is an important area of a webpage which should be selected with great care. Because title is the first sentence seen by the searchers about our webpage. By seeing the title searchers decide whether to visit the page or not. Title should be meaningful and its size should be a maximum of 512 pixels i.e about 55-60 characters. While deciding the title some points should be kept in mind.
- Minimum characters should be 40
- Must be error free means no grammatical errors
- Must be related to the content
2. Meta Tag Optimization
Meta tag description is a description of the webpage being displayed in the search engine above the URL of the webpage. If meta tag description is not being described then google will take the first line of the webpage or an other area which describes more about the webpage as meta description.
3. Heading Tag Optimization
Heading tags are closely related to the presentation of the content. Heading tags are of different sizes. The highest size of heading tag is <h1> and lowest is <h6>. In between there are <h2>, <h3>, <h4>, <h5>. The title is represented in<h1> tag. An important point to be remembered is that if title is not given in the webpage then google will take the heading in <h1> tag as title. If <h1> is not there then <h2> will be taken. So while giving <h1> tag not give it to more than one heading. It will create confusion to google.
4. URL Optimization
The first point to be noted in URL optimization is that it should be related to the content. URL should be simple and meaningful. So that it will be easier for google to crawl the website. Using keyword in the URL will make it better.
5. Anchor Text Optimization
Anchor text is a visible text which is clickable. It hyperlink display to another location. It act as a reference to the user and act as a recommendation to google. The anchor text is given as:
6. Image Optimization
Adding image can improve the presentation view of the webpage. It will not be easy for google to identify the details of the image by viewing its URL. But if we are adding an alternate text for the image then it will be easy for google to understand the details. If the file name of the image given is related to the content, it will also be helpful for google. Google will also check the surrounding content of the image to get its detail. We can also add images from other published websites then it should be specified under image courtesy.
7. Keyword Density Optimization
Keyword density is the percentage of the number of times the keyword is being used in the content. About 2-5% is the precise usage. If keyword is used after a “,” or “.” then it will create a stress on the keyword. Because crawlers as well as the users will stop there.
8. Authorship Optimization
Authorship optimization is done for connecting the publisher of the article with the google and for getting the ownership. It is very important that while crawling, google will check authorship. Authorship will provide the authority and validity to the publisher. While doing authorship google will connect to the publishers google plus profile. If the publisher provide the personal data and profile picture then it will create more trust.