SEO includes both on page and off page techniques. Off page seo refers to the activities outside the boundaries of the webpage. It includes not only link building, but also social bookmarking, directory submission, etc.
Off Page SEO is as important as on-page SEO. If you want your SEO campaigns to be successful you have to do both. When thinking about link building don’t take the easy way, try hard to get links from authorized sites. Always beware of blackhat seo while doing off page seo. Off page SEO practices will help websites to improve its search engine ranking. Activities such as book marking, social media sharing, posting and publishing in social media websites, getting links from high quality business directories, creation and publishing of articles with pointing links to the concerned pages, guest blogging etc can be conducted as effective off page SEO optimization