The Internet has been playing an important role in corporate marketing during the current decade. With its combination of rich text, multimedia and user involvement, the internet contains more information than any other media ever. The internet offers speed, reach, and multimedia advantages, and has changed the way in which businesses interact with their customers, suppliers, competitors, and employees. Nearly all businesses now own a website. And it is necessary for them to know how they can improve their businesses. Analytics is used for this purpose and Optimization is used as an action plan. Combining Analytics and Optimization is the latest way of carrying out effective online marketing strategies. And the person who wishes to enter this field as an analyst, you are going to do the right job! Because there is a high demand for analytics professionals, and the need is soaring every year!