The outsiders actually think SEO is just ranking your website for the keywords. But actually, SEO is about decision-making and making adjustments to strategies based on certain data and that data is a KPI or a Key Performance Indicator. To measure the success of your SEO campaign, there is a large number of metrics and KPIs that you can track and report to the client.
Our post helps you understand what KPIs are and illustrates how significant they are. We also show you how to select a good KPI for your business. The bonus part is that we share 15 Universal KPIs that don’t require any costly tools to be purchased. Start with a properly assigned KPI and success will be guaranteed for your SEO campaign.