What Is Content Marketing

Informative content is the heart and soul of marketing

Every business is giving less priority to traditional marketing, since it costs high for the businesses and does not assure fruitful results. As a forward thinking company, you need to come up with latest marketing strategies. One such strategy is content marketing.content marketing

In content marketing, the businesses are creating informative and valuable content about their company’s products and services to attract and motivate the customers to buy their products and avail the services.

Through content, you are providing solutions to the problems that are encountered by the customers in their daily lives. The potential audience reading the content will land on your website to know more about the products and eventually take a desired action of buying the product.

Content marketing is used by many popular brands

A plethora of studies has found that content marketing is used by many popular brands to promote their business in the virtual world. Many prominent companies including P & G, Microsoft, Cisco, and John Deere are using content to advertise about their product/services and to reach their target audience. In fact, the businesses that are in the nascent stage are also using content marketing as a marketing tool, since it is reaping miraculous results.

Content marketing is the best way to gain new customers and retain the existing ones

Three reasons that are compelling the businesses to use content marketing include

  • Improved sales figure
  • Save costs on marketing
  • Gain loyal customer for the business

Content is King as always

You need to know the significance of content marketing before using this marketing tactics to promote your brand. Content marketing is used by the companies to sell the products only after telling the features and benefits of the product. Many companies are sending information to the customers through newsletters, but most of the time the information is not really worth it to read and share. Today, content marketing is used by many businesses to compose thousands of messages per day and send to the target audience.

It is impossible to market without informative content

Irrespective of the marketing strategies you use to create awareness about your brand, you should never overlook to use content marketing. Informative and valuable content is important in all types of marketing strategies

  • Social Media Marketing (SMM): Prior to preparing a strategy for social media, you need to have an effective content marketing strategy in place.
  • SEO: Search engines will rank the website that has valuable content in the first page of Google search results.
  • PR: The PR campaigns will post the content related to the issues that the customers are facing rather than in business perspective
  • PPC: To make the PPC ad successful, you need to have crisp and informative content
  • Inbound marketing: Content is crucial to boost traffic and sales to the business
  • Content Strategy: It is imperative for you to have a strategy for your content marketing

If your customers are looking forward to receive blog posts or any interesting articles from you, then you need to make sure that the content is presented in a structured format to let them glue to the post for some time. The interesting content will compel the readers to share it with their friends and acquaintances.

If you really want to make your content marketing strategy more powerful, then here are a few ways you can embrace

  • You need to read the content marketing guide written by experts prior to preparing a content marketing plan
  • You need to go through the Content Marketing Framework to build an effective content marketing program
  • You need to subscribe to magazines to get updates on the latest content marketing trends
  • You can also consult the expert content marketing strategist to get valuable advices on ways to overcome the challenges in content marketing

If you have any queries pertained to content marketing, please do reach us. We are here to answer all your queries.



SEO Progress and Strategies Reporting | SoftLoom IT Solutions

Source: SEO Progress and Strategies Reporting | SoftLoom IT Solutions

Search Engine Optimization is a technique to maximize the number of users or costumers to a particular site. Nowadays online promotion has very important role. Now users can communicate with the SEO experts and also evaluate the performance, SEO strategies, work reporting, etc. It will be improve our website ranking. They are different types of strategies phases in SEO it will also helps to know more about digital marketing.


Best SEO Packages In India – SoftLoom IT Solutions

Source: Best SEO Packages In India – SoftLoom IT Solutions

Softloom is one of the best SEO company in India that provides you the best SEO packages in an affordable cost. This is the one where you can find expert manpower  practicing white hat SEO activities, without any false performances. This will increase your website ranking, and that leads the increase the click rate of your website, that finally results in the increment in your internet business. Softloom ‘s best seo packages in Indiapackages only includes up to date report of the page position, ranking, click rate etc that helps to understand the progress of the page. Other SEO services are,

  • Social media marketing
  • Pay Per Click campaign
  • Pay Per Click Management
  • On page optimization
  • Off page optimization
  • Email Marketing
  • Social Media Optimization


How to Use Artificial Intelligence in Internet Marketing to outrank Competitors

Source: How to Use Artificial Intelligence in Internet Marketing to outrank Competitors

artificial intelligence in internet marketing

Nowadays using artificial intelligence become an important method to increase our business in large scale. Use of artificial intelligence in internet marketing will make a good effect on marketing our product and improving our services. AI has taken over human brains in all the field of digitalized world. By using AI we can reduce the manpower.

The Five Important Content Marketing Trends of 2017

content marketing trends 2017


Content marketing has became a newly changing factor in the area of marketing. It will create your brand as an authority and is suited for internet generation. Also Quality contents improve traffic to your website. If your content is rated by Google, then there is a chance of being at highest position in search engine results.

As the users are changing the way they are interacting with web, Content marketing trends are rapidly changing day by day. This helps the brand to get more exposure in search results. Content marketing carry-on to grow its popularity among online marketing and business and many are making their financial plan for next year. For getting maximum exposure in search result there are 5 important ways.

They are given in link below:

Source: The Five Important Content Marketing Trends of 2017