Social media marketing quick guide. Social media marketing success factors. Social has fundamentally changed the way businesses interact with customers and the public at large. What started as an innovative way to approach the marketplace has become an essential tool for marketing, public relations, and customer service. But as easy as social media has made it to connect with customers, it does come with a few drawbacks.
In addition to Facebook, Twitter has 313 million monthly active users, Instagram has 500 million, and Pintrest has about 110 million. Although you don’t need to utilize every single platform, creating accounts on just one or two can give you exposure to millions of people around the world.
Free To Create
One of the biggest advantages of social media marketing is that it is entirely free to start. None of the largest platforms have signup fees of any sort, so the only investment you’ll need to make is in the form of time.
Perhaps the most unique advantage of social media is the ability to get help from your followers. People love to share things with their networks, from photos and recipes to interesting articles and hot deals.
Increase Brand Loyalty
In addition to increasing the reach of your brand, social media also allows you to increase brand loyalty. And a study conducted by The Social Habit shows that 53% of Americans who follow brands on social media are more likely to remain loyal to those brands.
Social media is more than a sales pitch. Instead, it facilitates two-way communication that allows you to build meaningful relationships with current and potential customers. This makes them more confident in their decision to trust your business, and it encourages them to choose your brand in the future.
Social media users have free rein to post whatever they want. This means that satisfied customers can leave glowing reviews on your pages, but it also means that unhappy ones can leave angry rants about your business.
Potential For Embarrassment
It’s easy to get caught up in social media and post whatever comes to mind, which can have huge consequences for any business.
It takes a lot of time and effort to maintain an interactive social media presence. If you have a small team or limited resources, it is sometimes difficult to devote the needed resources to social media.