Social Media Marketing Process – SoftLoom IT Solution

social media marketing

Social Media Marketing Process – SoftLoom IT Solution

Social media marketing quick guide. Social media marketing success factors. Social has fundamentally changed the way businesses interact with customers and the public at large. What started as an innovative way to approach the marketplace has become an essential tool for marketing, public relations, and customer service. But as easy as social media has made it to connect with customers, it does come with a few drawbacks.

social media marketing


Large Audience

In addition to Facebook, Twitter has 313 million monthly active users, Instagram has 500 million, and Pintrest has about 110 million. Although you don’t need to utilize every single platform, creating accounts on just one or two can give you exposure to millions of people around the world.

Free To Create

One of the biggest advantages of social media marketing is that it is entirely free to start. None of the largest platforms have signup fees of any sort, so the only investment you’ll need to make is in the form of time.

Encourage Sharing

Perhaps the most unique advantage of social media is the ability to get help from your followers. People love to share things with their networks, from photos and recipes to interesting articles and hot deals.

social media marketing

Increase Brand Loyalty

In addition to increasing the reach of your brand, social media also allows you to increase brand loyalty. And a study conducted by The Social Habit shows that 53% of Americans who follow brands on social media are more likely to remain loyal to those brands.

Social media is more than a sales pitch. Instead, it facilitates two-way communication that allows you to build meaningful relationships with current and potential customers. This makes them more confident in their decision to trust your business, and it encourages them to choose your brand in the future.


Negative Feedback

Social media users have free rein to post whatever they want. This means that satisfied customers can leave glowing reviews on your pages, but it also means that unhappy ones can leave angry rants about your business.

Potential For Embarrassment

It’s easy to get caught up in social media and post whatever comes to mind, which can have huge consequences for any business.

Time Intensive

It takes a lot of time and effort to maintain an interactive social media presence. If you have a small team or limited resources, it is sometimes difficult to devote the needed resources to social media.


Social Media Marketing Strategy for Small Business

Social Media Marketing Strategy for Small Business

Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around:

  • Establishing a social media presence on major platforms
  • Creating shareable content and advertorials
  • Cultivating customer feedback throughout the campaign through surveys and contests
  • Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.

social media

Social media presence is a necessity for many customer-driven enterprises as it gives the impression of a more immediate connection between the customer and the seller. Moreover, campaigns spread through social media are believed to have more resonance because they are usually discovered through links shared by trusted sources. The rich data available through social media can allow advertisers to target their message to very specific audiences, providing the potential for better results.

Social media is a vital marketing channel for businesses of all sizes. A social media marketing  is the summary of everything you plan to do and hope to achieve for your business using social networks. Social media marketing is the use of social media platforms and websites to promote a product or service. Social Media Marketing Strategy is to establish the objectives and goals that you hope to achieve. Having these objectives also allows you to quickly react when social media campaigns are not meeting your expectations.


Search Engine Reputation Management Services – SoftLoom IT Solutions


Source: Search Engine Reputation Management Services – SoftLoom IT Solutions

SoftLoom IT Solution is the best  SEO company located at Kochi provides search engine reputation management services. By getting SEO service from SoftLoom, the companies were listed by Google. SoftLoom optimizes your website to improve your ranking position in Google. SoftLoom IT solution also provides SEO service with website development and designing.

Search engine management service

Website Redesign Services – SoftLoom IT Solutions

Softloom is a professional Website Redesign services provider. When we redesign your website, our primary goal is to improve your website from top to bottom

Source: Website Redesign Services – SoftLoom IT Solutions


Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

SoftLoom IT Solutions provides the best SEO services and web designers in kochi. what are you waiting for, redesign your site and improve traffic to your sites. for more information click on the above link.


Tips to chalk out the ecommerce Social Media Strategy

Tips to chalk out the ecommerce Social Media Strategy

The e commerce industries used social media platforms for promoting their products to a wide range of audience. We can also says that it is the best business medium to catch targeted customers and locations. By improving the social media promotions E-commerce industries can improve their business. Try to maintain a good customer relationship, it achieves your trust value high. And help the customers to pick the best products from the site. Provide information and awareness to customers on how to pick the best brand from the list.


E-commerce marketers can use paid advertising property which runs by google via social medias like facebbok, twitter etc to increase the business. By this method you can also set the business with targeted age, country, people etc. Thye best way to display your product is the video Advertising, because video deals more things than image. They can engage the audience well.

Marketers can interact and solving customers complaint issue with the help of social media device. If the ecommerce marketers response fast and good impact while interacting, the customer stick on your service and brand. This will increase your trust value. By handling Social Media devices, marketers can analyse what the customers searches and cares most.

Best On Page SEO Techniques To Implement For Better Ranking

Source: Best On Page SEO Techniques To Implement For Better Ranking

on page seo techniques to be implementedWe all know how important is On-page optimization. It is the major building block of the SEO. There are several things to be kept in mind while optimizing a page. A content-rich page is a very important aspect of the On-page SEO. Also, don’t forget to include the focusing keyword in right density and in right place. Links act as a catalyst, which enhances the ranking of the page. URL also need to be built in right manner. Page speed is also a major aspect of ranking. The inclusion of multimedia images in the pages reduces bounce rate, so try to include relevant images with the alt-keyword. To have a detailed look at the on-page SEO techniques check the post.

How To Verify Websites By Webmaster Tools : Google And Bing

Source: How To Verify Websites By Webmaster Tools : Google And Bing

google webmaster toolsbing webmaster tools

We all know about search engine optimization and its techniques. The need of tools like webmaster tools are also important. Webmaster tools shows the status and error details of your website. You need to verify and add your websites to the webmaster tools. How to verify websites by webmaster tools is the main doubt. It is not complex it’s a simple process but you need to follow the steps properly. Once you verify you can see the details like crawl errors, impressions etc. You can improve your website rank by checking the details in webmaster tools.