Off Page SEO Tips & Guidelines for Better Google Search Engine Ranking

Source: Off Page SEO Tips & Guidelines for Better Google Search Engine Ranking

On Page and Off Page SEO

There are two process in SEO: On Page Optimization and Off Page Optimization. SEO On page Optimization is the common term that we used to describe to the changes that are made in a website. By doing SEO On page Optimization, It is actually helping Google  to make websites crawlable to it by URL. The Processes in On Page Optimization include the following: Title Page optimization, Meta tag optimization, content optimization, h1 tag optimization etc. But Off Page optimization means the actions that took place outside the website to increase ranking within search engine result pages. There are several tactics that play important part in Off Page SEO optimization like link building, brand building, citation building, content marketing etc. for increasing web traffic.

Off Page SEO Tips & Guidelines for Better Google Ranking

• Backlinks: Backlinking is a major tip in Off Page SEO. A backlink for a given web resource is a link from some other website (the referrer) to that web resource( the referent). A web resource could be a webpage, website or web directory. Google considered it as a ranking factor.
• Avoid Broken links: The quality of links to the internal pages is as important as the structure of the pages.
• Create high quality, consistent content: Make sure that our website covers relevant, interesting content that is of high quality and will help keep visitors on the site.
• Focus on unique content: Focus on creating original, shocking, funny or unexpected content.
• Build a strong social media presence: Active participation in social media (sharing, number of likes for a post) causes the content to move up in the SERPs (Search Engine Result Pages).
• Create attractive images: If we are able to create high quality images, it will be effective at leading customers to our website. Majority of people will visit a website by getting attracted to a captive image. So focus on that.
• Use Slideshare
• Use Videos
• Write Testimonials or Reviews
• Guest Blogging : If we write a guest post for another blog, we are actually promoting our site, that is an Off Page site promotion.

Incorporating these Off Page SEO tips and guidelines will surely lead to the publicity of the website. Off Page SEO simply tells Google what others think about our website. To put it in a nutshell, an Off Page SEO strategy is an integral part of optimizing our website and attracting audience.